Question

7. Case Study :
With a boom in the demand for cars in India, more and more MNCs are in
the race for joining hands with Indian entrepreneurs for setting up their manufacturing
bases here. On the contrary. Failures of DCM-Daewoo, Maruti Suzuki, Coca-
Cola-Parle, to name only a few, either because of a change in the respective partners
policies or their unbridled expectations are eye-openers both for Indian and MNCs.
Still, we in India find that recently Kirloskar have promoted a new company. Toyota
Kirloskar Motor Ltd.... to manufacture and market various brands of cars of the
said Japanese MNC. This is so despite the fact that Kirloskar, unlike Mahindras of
MOM and Nandas of Escorts of Bhargavas of Eicher have very little experience of
the automobile sector. Besides, their indirect attempt to enter the industry through
Kirloskar tractor has been a complete failure.
On the basis of the above facts, discuss and analysis in brief the various SWOT
areas of the two partners-Kirloskar and TOYOTA.​

Answer 1

Explanation:

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