7. Demographic data are important for
8. Social resources are combination of the forms of capital like_
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7) Demographics is the collection and analysis of broad characteristics about groups of people and populations. Demographic data is very useful for businesses to understand how to market to consumers and plan strategically for future trends in consumer demand.
For example, a company that sells high-end RVs wants to know roughly how many people are at or nearing retirement age and what percentage are able to afford the product.
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