7. Transactional Model says people can be both sender and receiver, is proposed by
a) Osgood b) Schramm c) Shannon d) Weaver
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The Transactional Model of Communication adds to the Linear Model by suggesting that both parties in a communication exchange act as both sender and receiver simultaneously, encoding and decoding messages to and from each other at the same time.
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The Transactional Model sender and receiver, is proposed by the Shannon.
Transactional Model :
- The transactional model of communication refers to a continuous exchange of information in which the sender and receiver take turns communicating messages.
- The participants are known as communicators, and they can be humans or machines.
- Because the communication process of sending the message occurs at the same time, this interaction model defines communication as a circular model of communication.
- Unlike previous communication models, the transaction model is a two-way process rather than a one-way linear model.
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