7. What do you mean by multiple shops? Explain the features. (3)
Answers
Answer:
Multiple shops refer to retail shops started and controlled by a single organization and located in different parts of a city or throughout the country. ... Multiple shops deals in a limited variety of products. Same line of products are available in every shop which is run by a manager.
=> Features
i. Multiple shops, specialise in one or a couple of lines of goods. The range of articles is strictly limited. The articles sold through all branches are of like nature and uniform price. Usually, a well-known article or service is sold by them.
ii. They try to give maximum local convenience to the customers. In each residential area, we may have a branch shop.
iii. Management and control are centralised.
iv. Purchases are centralised and carried on by the Head Office.
Explanation:
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Chain stores or multiple shops refer to network of retail shops established in localities spread in different parts of the country. These are owned and operated by the same organisation and have same merchandising strategies with same products and display
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