7. What strategy did you consider creating a unique selling proposition
to your product or service?
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Answer:
Stand apart from competitors and actively focus your energy on creating things that cater to your ideal group of customers.
Explanation:
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A company's USP, or unique selling proposition, is a feature that distinguishes it from its competitors.
- A company with a compelling USP can persuade prospective customers that doing business with them is better than doing business with a rival.
- Utilize market analysis. If at all possible, new enterprises should hire market researchers to identify and analyze their ideal customers' motivations. If paying for professional market research is out of your price range, poll your coworkers and acquaintances instead.
- Investigate the opposition. Also, take into account your rivals. What distinguishes your offering over the competitors for the consumer? You'll stand to take market share away from the competition if you can offer a similar product but offer superior quality, a lower price, better service, or a more enjoyable shopping experience—in other words, a USP.
- Create an innovative product or service. To make sure that your product stands out from the competitors, it could take some trial and error or a protracted prototyping process. Think about the entire purchasing process from the perspective of the buyer, and be sure to underline your unique selling proposition at each step.
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