Question

7. Which of the following is not an E-CRM activity?
a) Operational activities
b) Analytical activities
c) Technological activities
d) Collaborative activities​

Answer 1

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Answer 2

The correct answer is option (c). Technological activities

• Technological activities are not an E-CRM activity.

• Operational, analytical, and collaborative activities are included in an E-CRM activity.
• E-CRM, or electronic customer relationship management software, helps business firms communicate with their customers.
• Customer acquisition, retention, and extension are the three major phases that are included in an E-CRM.
• The term "electronic customer relationship management" was first coined by Oscar Gomes.
• When compared with a CRM, E-CRM provides less data security.
• Even though there are many advantages to using ECRM, such as minimal communication, high implementation costs, poor leadership, etc., some of its disadvantages.

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