8) A key decision that a market must make with respect to international market
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This decision limits and defines key underlying aspects of its future sales force management.
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˙❥˙Those firms planning to enter the global markets have to decide on following key decisions:
- International Markets Decision: ADVERTISEMENTS: ...
- Market Selection Decision: To whom of which country to sell?
- Market Entry Decision: ADVERTISEMENTS: ...
- Marketing Mix Decision: ...
- Organisation Decision:
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