8. Crowdfunding is the method of startup fund under which some rich people having interest in the development of startup get ready to invest in the business. Do you agree with the statement or not. Give reason to support your answer.
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Crowdfunding
Advantages and disadvantages of crowdfunding
Advantages
Eight advantages of crowdfunding:
- it can be a fast way to raise finance with no upfront fees
- pitching a project or business through the online platform can be a valuable form of marketing and result in media attention
- sharing your idea, you can often get feedback and expert guidance on how to improve it
- it is a good way to test the public's reaction to your product/idea - if people are keen to invest it is a good sign that the your idea could work well in the market
- investors can track your progress - this may help you to promote your brand through their networks
- ideas that may not appeal to conventional investors can often get financed more easily
- your investors can often become your most loyal customers through the financing process
- it's an alternative finance option if you have struggled to get bank loans or traditional funding.
Disadvantages
Six disadvantages of crowdfunding:
- it will not necessarily be an easier process to go through compared to the more traditional ways of raising finance - not all projects that apply to crowdfunding platforms get onto them
- when you are on your chosen platform, you need to do a lot of work in building up interest before the project launches - significant resources (money and/or time) may be required
- if you don't reach your funding target, any finance that has been pledged will usually be returned to your investors and you will receive nothing
- failed projects risk damage to the reputation of your business and people who have pledged money to you
- if you haven't protected your business idea with a patent or copyright, someone may see it on a crowdfunding site and steal your concept
- getting the rewards or returns wrong can mean giving away too much of the business to investor.
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