Question

8. Duration of a TV programme is measured in _________
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Answer 1

Answer:

The tool they use are "gross rating points," which are calculated by multiplying the audience reached by the frequency of its exposure to the message during a given period. A rating point is one percent of the potential audience, meaning a show that has a rating of 10 points gets 10 percent of the viewers.

Answer 2

Answer:

might be airring,

just trying ok,assure it with someone else too