Question

8) In the services marketing triangle, internal marketing happens between
The company and its employees who actually provide the service
The company and its customers
The service providers representing the company and the customers
O None of these​

Answer 1

Answer:

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Interactive marketing occurs when employees and customers interact.Services Marketing Triangle

The Services Marketing Triangle (or Services Triangle) shows the key actors involved in marketing a service business. It also shows the key marketing activities that occur between those actors.

Before we look at the model it is important to note that we are only concerned with the marketing of services. The model does not apply to products. We define services using these criteria:

Services Marketing Triangle

The Services Marketing Triangle (or Services Triangle) shows the key actors involved in marketing a service business. It also shows the key marketing activities that occur between those actors.

Before we look at the model it is important to note that we are only concerned with the marketing of services. The model does not apply to products. We define services using these criteria:

Intangible: you cannot see, taste, or touch them.

Inseparable: you cannot separate production from consumption.

Perishable: you cannot store them, save them, or return them.

Heterogeneous: you cannot mass produce them as they are unique.

Examples of services include hotel rooms, flights, and health club membership.