8.___________is the unbranded and undifferentiated commodity.
(a) Generic product
(b) Augmented product
(c) Customized product
(d) Potential product
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a. Generic product is the ....
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Option(a) Generic product is the unbranded, and undifferentiated commodity.
- When something can be interchanged with other goods of the same category that is called a commodity.
- When considering the unbranded products it means that the product is sold under its name or a store name, it's not showing the name of the company that made that product.
- Generic product belongs to the unbranded commodity type.
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