Question

8.
tries to protect weak sides or fronts.
a) Position defense
b) Flank defense
c) Guerrilla attack
d) none of the above​

Answer 1

Answer:

option b

Flank defense

Answer 2

Answer:

Flank defense. (b)

Explanation:

• The 'Flank defense' strategy protects the market positions of major brands and develops several flank market niches that act as defensive corners to protect weak fronts or create bases of aggression for counterattacks if necessary. A prime example is how HUL successfully nurtured the first Indian-made Rs 100 crore brand Vim in the highly competitive dishwashing market. She could stop her competitors' attacks through product innovation, engaging in publicity campaigns, roadshows, and public relations.

• A competitive marketing strategy in which market leaders attempt to identify and strengthen their weak areas, usually underperforming geographic areas or market segments before smaller competitors attack is known as 'Flank Defense'.

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