84. A combination of several companies working together for a particular purpose is called as which of the following? (a) Competitive advantage (b) Cross-selling (c) Consortium (d) Conglomerate Diversification
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competitive advantage
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Consortium
Explanation
Consortium is the combination of several companies that work together for a particular purpose.
So, the correct option is (C) Consortium.
Because:
- Competitive advantage means that all those actions that can be undertaken to make our product better than other's in every point that can be price or quality.
- Cross -selling means to sell some extra product with the existing product with discount or free to the regular customer's.
- Consortium means when a group or an individual work with each other on the identical objective.
- Conglomerate Diversification means when the owner or the seller add something which irrelevant to the particular product and sell that.
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