Question

9. In your own words, write about – Local media & Social advertisement.

Answer 1

Answer:

Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared

credit : gogle

Answer 2

Local Media: Local news sources, Newspapers, radio stations, television stations, and cable stations are examples of media vehicles that are primarily used to meet the communication needs of the communities or metropolitan areas in which they are located.

Social advertisement: In order to generate, target, and deliver marketing communications, social advertising relies on social information or networks. Social advertising is one component of a larger social media marketing plan aimed at connecting with customers.