9. The following is not a classification of marketing research problem.
(A) Research on products
(B) Research on advertising and promotion
(C) Research on consumer
(D) Research on Quality
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Answer:
D) Research on Quality
Explanation:
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Research of quality (D) is the correct answer.
- Research of quality, most commonly, refers to a scientific process that includes all aspects of research design.
- In particular, it involves assessing the consensus between methods and questions.
- It also involves selecting subjects, measuring results, and protecting against systematic bias.
- That is why, it is not a marketing research problem
- Hence Research on quality (D) is the correct answer.
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