9. These are those who make decisions directly affecting the internal
operations of the business!
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The objectives that are set for the operations function of a business are affected by a variety of internal and external influences, as summarised below:
Internal influences on operational objectives
Corporate objectives
As with all the functional areas, corporate objectives are the most important internal influence. An operations objective (e.g. higher production capacity) should not conflict with a corporate objective (e.g. lowest unit costs)
Finance
Operations decisions often involve significant investment and cost The financial position of the business (profitability, cash flow, liquidity) directly affects the choices available
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