Question

9. To be effective, environmental scanning needs to be carried out:
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Answer 1

To be effective, environmental scanning needs to be carried out on continuous basis.

• Environmental scanning should be continuous and acted upon to efficiently manage electronic business.
• Environmental scanning is needed as there are rapid changes taking place in the environment that has a countless impact on the working of the business firm.  
• Study of business environment support to identify strength and weakness, prospects and threats.

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