A behavioural theory of the firm
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The behavioral theory of the firm first appeared in the 1963 book A Behavioral Theory of the Firm by Richard M. Cyert and James G. March. The work on the behavioral theory started in 1952 when March, a political scientist, joined Carnegie Mellon University, where Cyert was an economist.
Originally published: 1963
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The behavioural theory of the firm first appeared in the 1963 book A Behavioral Theory of the Firm by Richard M. Cyert and James G. March. The work on the behavioural theory started in 1952 when March, a political scientist, joined Carnegie Mellon University, where Cyert was an economist
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