a brand elements wich is flexible and can updated for changes in consumer values and opinions can be said to be satisfie ko
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In the modern era where changes are occurring rapidly, new technologies are coming, it is very important for a brand to be flexible and adaptive to new changes so that it can not only grow in market but also to retain its customers. One such example is of Nokia that didnt shifted to android technology and a company who was a giant at one time is now no longer in the race of competition. Hence it is very important for brands to be flexible and customer oriented
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