• business stratergy formulation is a continuous process. Explain.
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There is a certain arbitrariness" in identifying a "point at which organizational behavior became established as a distinct discipline" suggesting that it could have emerged in the world. He also underlined the fact that the industrial psychology division of the American Psychological Association did not add "organizational" to its name until 1970, "long after organizational behavior had clearly come into existence" noting that a similar situation arose in sociology. Although there are similarities and differences between the two disciplines, there is still confusion around differentiating organizational behavior and organizational psychology.
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