Question

a case study of any consumer movement​

Answer 1

It was thought that passage of the Consumer Protection Act in India in 1986 would encourage consumers to stand up for their rights and lead to an overwhelming number of disputes in consumer courts. Although a consumer movement has yet to get going in India, existence of the act has stimulated the creation of many consumer organizations across the country. The number has such organizations has more the doubled in the last few years so that there are now 600-800 organizations in the voluntary sector. The movement has not blossomed because not all of the organizations are active enough to make an impact, there has hardly been any unified action which would demonstrate their strength, and there has been no active consumer participation in the movements. Consumers claim that the lack of consumer education makes them passive and apathetic, and blame consumer organizations. The majority of consumers in the country are even unaware of the existence of consumer courts to which they make take their grievances. Consumer rights organizations, however, counter that they lack sufficient funds and blame the government for their inaction. The author acknowledges criticism that the Indian consumer movement is elitist and considers the need to focus upon rural consumers, the significant contributions that organizations have made in laying the foundations for change, the need for consumer education, the need for specialists, the particular need for consumer protection with regard to health-related products, and support by voluntary health groups.



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Answer 2

Each of us a consumer. We consume different commodities and services right from our birth to death. All the business activities revolve around the consumer. In the words of Mahatma Gandhi (1980) “a customer is the most important visitor on our premises, he is not dependent on us, we depend on him. He makes favour to us, not we favour him. ” Do the manufacturers, the marketers respect and satisfy the customers? Today’s customer is said to the kind of the market. Is this true? Due to lack of awareness consumers fall prey to unfair and fraudulent tactics of the marketers. The form of exploitation may be look- alike e.g. Lifebuoy-lifebuoy, less weight, inferior quality goods and services and exorbitant prices. So, there is need of creating consumer awareness in our country. Higher the consumer awareness, lower the exploitation and vice versa. The degree of consumer awareness determines the satisfaction levels and standard of living of the consumers. Consumer awareness may be defined as clearly understanding the need and priority of purchasing, conditions warranties of purchase agreement and rights and duties of consumers. The consumer must be aware regarding his right and available legal measures against exploitation.