a case study on Life insurance corporation of india
Answers
Answer:
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Explanation:
Background
The Life Insurance Corporation of India (LIC), a major team player in the insurance sector, felt a need to recruit new agents and sell their policies in the financial capital of country, Mumbai. The LIC promotes itself in every segment — TV, newspapers, radio, hoardings, and others.
With the experiential marketing tool of Roll N Scroll, the LIC wanted to set a benchmark in branding and advertisement, with an objective to boost business and recruit new agents.
Objective
The main objective of LIC was recruit agents, sell policies, generate leads and create awareness on how significant a life insurance policy is for everyone.
Breaking Barriers
Breaking all the barriers such as permissions from local and municipal authorities, Roll N Scroll managed to complete the task of maximum leads and agent recruitment within the time frame of six months.
Stepping ahead from traditional print and broadcast media, the LIC today has goodwill among people and has conquered the trust of people who were not easily reachable.
Current Scenario
Indian economy is booming on every facet — digitization, marketing, and branding. With every new day the companies are promoting their brands in every possible way.
Since the last two decades, marketers have witnessed a gradual shift from print advertisements and are ready to experiment with their brand image using new channels