A cinema charges Rs.80 per ticket and sells 2500 tickets on average. They estimate
that the price elasticity of demand for tickets is (-) 1.6.
Calculate the expected number of tickets sold if they reduce the ticket price to Rs 70.
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Explanation:
Ped = % change in Qty Demanded / % change in Price
% change in price = 12.5%
If Ped = (-) 1.6 then ticket sales will rise by 1.6 x 12.5% = 20%
20% of 250 is 50 extra tickets
Expected tickets sold rises to 300
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