Question

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. what should you tell him?

Answer 1

You can give the following explanations to the client. He will

1) Know how many people did a double click on his ads

2) Know how many potential customers like his ads

3) Understand what the above customers did after clicking his ads

4) Get an idea if potential customers actually became customers