Question

A client wants to get more clicks on his ad and also raise his quality score. which of these actions may get him more clicks but won't raise his quality score?

Answer 1

As the options have not been given, answering with reference to options in other sources, the correct answer is ad extensions.

The client can get the same number of clicks but with more quality by using ad extensions. They are hoped to be good thing for your performance. An ad extension will give you more interactions with your customers and more prominence, thus giving you more clicks.

Answer 2

The options are not mentioned in this answer. From my research, I found that these are the options pertaining to this question:

1) Reducing prices on his inventory 

2) Adding an extension 

3) Improving a lower-level page on his website 

4) Using the Shopping ad format

This question must be pertaining to Google AdWords if I am correct. Here, option (2) is correct.

Quality Score is basically a measure of the quality of the content and keywords related to your ad. It can determine the positioning, cost and reach of your ads. Higher quality ads have better placement combined with less cost.

Ad extensions can play a crucial role in getting more clicks without affecting the quality score in any way. They provide extra information and allow user interaction. Basically, they serve as a 'call-to-action' right from the search results. They make the ad look richer and therefore have a greater chance of being clicked. Basically, they serve the purpose of giving additional information to the user apart from the ad text itself.

Therefore, adding an extension is the right answer.