A company decided to introduce new type of bag with technology useful for
college students to carry books. Apply the product design methodology to
design the product either for boys or girls.
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it's 10 mark question
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Long Answer Questions:-
Nisha a school bag manufacturer decided to improve the product for profit maximisation and thus added a water bottle holder to the existing design.
(i) Identify the marketing management philosophy adapted by Nisha.
(ii) Explain this philosophy.
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