Question

A Company has decided to donate 1% of its sales to on NGO serving mentally disabled

people. This instigative of the Company was highly appreciated by the public and their

sales increated by 10%.

a. Identify the objective depicted in given example.

b. Write any other aspect of the objective discussed in para.

c. Write the value followed by company by its act.​

Answer 1

Corporate Social Responsibility

Explanation:

In the given case,it has been stated that the company has decided to donate 1% of its sales to an NGO serving for the mentally disabled people.

a) The objective depicted in the above case study is of Corporate Social Responsibility. Corporate Social Responsibility is an initiative/law/regulation introduced by the Government in the Companies Act,2013.

According to this act,every public company must indulge itself in some sort of social responsibility such as donating money to NGOs,helping the needy and poor by providing basic amenities, helping the government in developing of rural areas,etc.

b) The other aspects of this objective can be advertisements via showing the public that the company is helping those in need, strategic sales plan(as indicated in the case study that their sales went up by 10% because of such donation) and gaining the trust of their customers.

c) The company has followed the social responsibility agenda. For example, companies like TATA Group donate a major portion of their revenues to their NGOs,thereby showcasing the value of public responsibility.

Answer 2

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Corporate Social Responsibility

Explanation:

In the given case,it has been stated that the company has decided to donate 1% of its sales to an NGO serving for the mentally disabled people.

a) The objective depicted in the above case study is of Corporate Social Responsibility. Corporate Social Responsibility is an initiative/law/regulation introduced by the Government in the Companies Act,2013.

According to this act,every public company must indulge itself in some sort of social responsibility such as donating money to NGOs,helping the needy and poor by providing basic amenities, helping the government in developing of rural areas,etc.

b) The other aspects of this objective can be advertisements via showing the public that the company is helping those in need, strategic sales plan(as indicated in the case study that their sales went up by 10% because of such donation) and gaining the trust of their customers.

c) The company has followed the social responsibility agenda. For example, companies like TATA Group donate a major portion of their revenues to their NGOs,thereby showcasing the value of public responsibility.