Question

A company is considering several Customer Relationship Management (CRM) providers and wants to understand what customizations each platform can offer. What is a good indicator of a CRM software’s customization capability?

Answer 1

The good indicators are easy integration and customization, scalability and accurate customer data

• It is a software helping an enterprise manage and strengthen its relationships and interactions with the objective to identify sales opportunities.
• It manages marketing campaigns, keeps track of potential customers, identifies sales opportunities, tracks service issues, and keeps track of customer service issues all in one place.
• A good system must have easy integration, accurate data of the customer base, efficient process flows, large volume handling etc.

Answer 2

A good CRM software must be easy to integrate and customize.

Indicators of customization capability of CRM software are :-

• system extensibility
• must include database
• easy to use and configure
• possibility of integrated development
• upgradability of customization tools

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