Question

A company is manufacturing a new type of helicopter for the rich
people. The helicopters manufactured are patented products of the
company. No other company has made this type of helicopter yet.
Since the helicopter is unique, the booking of the product is made
in advance. There has been excess demand. The company is in no
need to market its product.
Identify the marketing philosophy being highlighted here.
(a) Product concept
(b) Selling concept
(c) Marketing concept
(d) Production concept

Answer 1

Answer:

a) Product Concept

Explanation:

This is because it's a new product,has unique features and basically it's for the rich.

Answer 2

a product concept hope it helps you