A company is struggling to keep track of its transactional information, sales opportunities, and conduct effective marketing campaigns. Which platform is designed to help the company with this scenario?
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17
Answer:
ERP platform
Explanation:
Given the problem, where data is not properly recorded and maintained on some central database, we need an enterprise solution which should be accessible to all stakeholders via some cloud based system and make decisions by looking at overall picture of the company and for the growth of the company. It should incorporate all sales features as well as marketing campaigns data
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The platform is Customer relationship management
- It is a software helping an enterprise manage and strengthen its relationships and interactions with the objective to identify sales opportunities.
- It manages marketing campaigns, keeps track of potential customers, identifies sales opportunities, tracks service issues, and keeps track of customer service issues all in one place.
- It also considers how to build relationships through marketing, tracking them growing through different stages, and managing them at each stage.
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