Question

A company manufacturing electric shavers, known for its brand, wanted to introduce the product in japan. before the launch, the company made sure that all the 4ps are acceptable to customers. when the product was launched, it met with failure. the company wondered what went wrong. later investigations revealed that japanese palms were very small and hence the product was not convenient for use. all possible causes were not listed and examined. what does this shows? 1. this shows the importance of listing few factors during an exploratory research. 2. this shows the importance of listing all factors during an exploratory research. 3. this shows the importance of listing all factors during a descriptive research. 4. this shows the importance of listing all factors during a basicr esearch.

Answer 1

If the company manufacturing electric shavers as well as it is well known for its brand now the company wanted to introduce the product in japan but before the launch, the company also made sure that all the 4ps are acceptable to customers but it met with failure after the launch this shows the importance of listing all factors during a descriptive research.