A company selling watches decides to segment its market based on the age of the consumer. This is an example of segmentation by _____________ variable.
Behavioural
Demographic
Geographic
Psychographic
Answers
Answer:
mark me as brainlist please
Explanation:
this answer is demographic
Answer: The correct answer is Demographic, when a market segmentation is based on the age of the consumer.
Explanation:
There are some benefits associated with demographic segmentation. These are:
1. Increased individualization: One can provide several demographic categories with various messages when their market is segmented. The same product might be presented in many ways. For example, a car may be promoted to parents as a family-friendly vehicle while couples without children are offered other benefits, such as its suitability for lengthy road trips. As a result, their marketing methods ought to be far more effective.
2. Increased relevancy of the product: As a result, one can guarantee that the products provided to consumers who see the ad are more pertinent to them.
3. Increase effectiveness of product: If the product is relevant for particular age, gender, religion etc. then its more chance to make a sale there.
To know more, click here:
https://brainly.in/question/31377526
https://brainly.in/question/39305725
#SPJ2