Question

A company that markets consumer electronics like TV, Fridge, and Laptops etc. is having a good time as its sales recently gone up in an exponential way. The national sales manager was a bit skeptical as the company didn’t do anything that could have increased the sales in an exponential way. So the national sales manager visited market and came to know that some distributors and retailers were and are getting involved in unethical practices like manipulating features and warranty. National sales manager communicated to business head to conduct an inquiry but business head was of the opinion that let the issue be raised by customers. Answer the following question based on the information given.



What should the company do? What should the manager do if the company doesn’t take any action?

Answer 1

Explanation:

Q.1 What should the company do?

A.1 The company should definitely take action against the exploitation done to customers by the retailers and wholesalers because just to gain short term benefit from increased sales, company might permanently risk its brand image and goodwill which it has earned after all these years. An informatory notice should be put out in general to apparise the customer of the manipulative activities carried out under company's name and that the consumer should beware before falling for any such lucrative false promotions done by sellers. Moreover company can issue strict guidelines to the wholesalers so as to prevent any such activities which can tarnish company's goodwill.