A competitive strategy by which a firm establishes new businesses
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FALSE When a firm develops ways to differentiate its products from a competitor's, it is pursuing a differentiation strategy. When a firm uses IT to create virtual organizations of business partners, it is pursuing a growth strategy. ... A given activity can fall into one or more of the categories of competitive strategy.
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Targeted advertising is a form of online advertising that is directed towards audiences ... Companies have rapidly developing technological capabilities that allow them to gather information about web
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