A consumer goods company, manufacturing electrical goods, has been facing a lot of problems for the last one year. Its margins are under pressure and its profits and market share are declining For this state of affairs, the production department blames the marketing department for not meeting sales targets and the marketing department blames the production department for producing goods which are not of good quality meeting customers expectations. The finance department blames both the production and the marketing departments for declining return on investment and bad marketing.
What steps should be taken to bring the
company on track?
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