Question

A consumer goods marketer produces multiple brands of shampoo that are positioned for consumers with
dyed hair, dandruff, oily hair or dry hair. This strategy illustrates
(A) undifferentiated marketing
(B) differentiated marketing
(C) concentrated marketing
(D) mass marketing​

Answer 1

Answer:

undifferentiated marketing

Answer 2

Answer:

 the correct answer is differentiated marketing.

A corporation that uses differentiated marketing creates marketing efforts that speak to at least two different target audience segments. It aids businesses in raising income, expanding their audience, increasing consumer satisfaction, and improving brand awareness.

Explanation:

• Differentiated marketing is a marketing technique that a firm uses depending on the audience it is trying to reach, according to the discipline of business studies.
• For hair that has been colored, has dandruff, is oily, or is dry, a consumer products marketer offers a distinct market. He uses several items to target various audiences in this way.
• Such a marketing plan serves as an example of distinct marketing

What does distinct marketing look like in practice:

A "different" market that is interested in purchasing a certain kind of goods is the focus of differentiated marketing. For instance, a company selling organic dog food is trying to attract a certain demographic, one that is environmentally sensitive, animal-loving, and health-conscious.