Question

· A consumer goods marketer produces multiple brands of shampoo that are positioned for consumers with
dyed hair, dandruff, oily hair or dry hair. This strategy illustrates
(A) undifferentiated marketing
(B) differentiated marketing
(C) concentrated marketing
(D) mass marketing​

Answer 1

The correct option is B) differentiated marketing

Explanation:

• In the field of business studies, differentiated marketing can be described as a marketing strategy in which a company offers a different market according to the audience that it targets.
• A consumer goods marketer provides a different market for dyed hair, dandruff, oil hair and dry hair. In this way, he targets different audience with different products.
• Such type of marketing strategy illustrates differentiated marketing.