Question

A consumer goods marketer produces multiple brands of face wash that are positioned for consumers with dry face, oily face or combination face. This strategy illustrates:

Answer 1

Answer:

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Answer 2

A consumer-goods marketer produces multiple brands of facewash that are positioned for consumers with a dry face, oily face, or combination face. This strategy illustrates Differentiated Marketing.

• When a company provides a wide range of products it aims to satisfy the different wants of different consumers.
• Marketing experts tend to identify the needs, tastes and preferences, and buying habits of different segments of society so as the gain a strong and commendable position in the market.

a