Question

A consumer who uses an item often will be more compelled to buy it than rent it because of which utility? A. Image utility B. Possession utility C. Place utility D. Form utility

Answer 1

Hello there,

Statement: A consumer who uses an item often will be more compelled to buy it than rent it because of which utility?

Answer: B. Possession utility

Explanation: The reason is that when a person uses something often, the cost of renting that particular product would be more as compared to one time buying investment. If it were of rare use, only then renting would have been feasible. Therefore that product is of possession utility to the customer.

I hope the answer is helpful.

Thanks for asking.

Answer 2

A consumer who uses an item often will be more compelled to buy it than rent it because of which utility? A. Image utility B. Possession utility C. Place utility D. Form utility

Answer: A consumer who uses an item often will be more compelled to buy it than rent it because of which utility? B. Possession utility

Reason for the answer: If a person uses an item for more often, it is better that he buys that product rather renting the product because renting will increase the overall cost of the product. Hence B. is the correct answer.