A customer is working in a new application. This customer has received little training and has no prior skill using this application. The customer is having a difficult time explaining their actions and the tasks they are trying to complete within the application. What competency level is this customer? A. Conscious competence b. Conscious incompetence c. Unconscious competence d. Unconscious incompetence
Answers
Other significant benefits of direct marketing is that it enables promoting products or services that might not be known to consumers. Products or service with a sound value proposition, matched with an attractive offer, supported with effective communication, delivered through a suitable direct marketing channel and targeting the relevant customer segment can result in a very effective cost of acquisition. Relative to other channels of distribution (say retailing) direct marketing as a practice principally relies on the proposition, offer, communication, choice of channel and the target customer and so less dependent on the brand strength. Despite the proven ability of direct marketing to generate measurable results, most companies continue to use general or branding advertising to market their products or services.