A customer plans to configure multiple business units (bu) to support the digital marketing efforts of five international offices. What reason warrants this implementation?
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Tracking the information for campaigns which is sent by each office
Explanation:
- Business unit is the unit, department, functional area and division within the company who is responsible for the particular corporate activity.
- It is also defined as the segment or element of the company like the marketing, accounting or production, that represent the particular function of the business.
- So, the business unit to support the marketing efforts, require to track the information for the campaigns, that is sent by each office or department.
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