A discrete set of marketing activities with the goal to segment target and manage multichannel marketing message is called
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Market segmentation
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The answer to this question is market segmentation.
It is nothing but segmenting the market following some discrete activities so that the goal to manage the multichannel marketing that would generate more revenue is attained.
It is done so that the product or services are targeted to the targeted consumer with an objective to achieve the best performance.
It also helps to build brand awareness.
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