Question

a distinction of visual weight on either side of visual side of vertical achieve equilibrium​

Answer 1

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Physical weight is a measure of the force that gravity exerts on an object, but two-dimensional objects (such as elements on a web page) don’t have mass and, therefore, don’t have any physical weight. Visual weight is a measure of the force that an element exerts to attract the eye. Two-dimensional objects can attract attention. The more an element attracts the eye, the greater its visual weight.

In the previous post in this series I talked about primitive features, or the intrinsic characteristics of an element, such as size, color and shape. In that post I mentioned how, through these features, you can show contrast and similarity between elements.

For example, contrasting elements by making one very big and the other very small makes it clear that the elements are different.

Controlling the combination of these features is how you control visual weight. Red tends to attract the eye more than blue, and larger elements attract the eye more than smaller ones. A large red object carries more visual weight than a small blue object.

The sum of these characteristics or primitive features is what determines an element’s visual weight. It’s not any one feature, but rather their combination that determines the visual weight of an element. Some combinations of features will attract the eye more than others. To create elements of different visual weight, you would use different combinations of primitive features.

Answer 2

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