Question

A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation? (A) Demographic (B) Psychographics (C) Behavioural (D) Geographic

Answer 1

Answer:

hey don't know what is the answers

Answer 2

Answer:

(D) Geographic

Explanation:

• Demographic: Population demographics, often known as demography, is the branch of science concerned with collecting and evaluating these figures.
• Psychographics: Psychographics is a qualitative approach for describing human features based on psychological attributes. Personality, values, views, attitudes, hobbies, and lifestyles have all been studied using psychographics. Analysis of customers' activities, interests, and opinions (AIO variables) and values and lifestyles are two methods to psychographics (VALS).
• Behavioural: Behavioral sciences study the cognitive processes that occur within creatures as well as the behavioural interactions that occur between species in the natural environment. Naturalistic observation, regulated scientific testing, and mathematical modelling are used to conduct a systematic examination and investigation of human and animal behaviour. It uses rigorous definitions and observation to get genuine, objective findings.
• Geographic: Geography is the study of locations as well as the interactions between people and their surroundings. Geographers study both the physical qualities of the Earth's surface and the human cultures that inhabit it.

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