A food delivery startup recently launched an ad campaign. The thought-provoking video aimed at sensitizing consumers about how very often, albeit unknowingly, they tend to overlook the human element in our daily transactions with delivery partners. The hashtag for the campaign was? 1 point
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Swiggy, an online food delivery platform has launched its fourth delivery partner-focused digital video-#WhatsInAName. The video was conceptualized with the intent of enabling consumers to empathize with Swiggy’s delivery partners and highlight the dignity of labour in what they do. The campaign also seeks to inspire a sense of pride amongst the delivery partners in their role as hunger saviours for millions of Indians.
The thought-provoking video aims to sensitize consumers about how very often, albeit unknowingly, we tend to overlook the human element in our daily transactions with delivery partners
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