Question

A girl buying her wedding sari is an example of_____product.
a) law involvement
b) High involvement
c) casual involvement
d) individual involvement​

Answer 1

Answer:

casual involvement is the answer

Explanation:

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Answer 2

A girl buying her wedding sari is an example of High involvement product.

Explanation:

• Some customers are highly particular about what they buy; for example, if a customer asserts that he only buys branded things, this indicates that the customer is willing to spend extra for the brand in order to convince himself that he is not a typical customer.
• The similar behaviour can be observed while purchasing jewellery, cosmetics, fragrances, automobiles, clothing, restaurants, and other items.
• 0Because the consumer's self-image is more important than the price of the product, he pays extra on purpose because he is ruled by variety and money power.