A ___________ is a group of related products that share common characteristics, channels, and consumers
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Characteristics and roles is a group of related products that share common characteristics, channels, and consumers
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Characteristics and Role
Place Utility – As they help in moving the goods from one place to another;
Time Utility – As they bring goods to the consumers when needed;
Convenience Value – As they bring goods to the consumers in convenient shape, unit, size, style and package;
While a distribution channel may seem endless at times, there are three main types of channels, all of which include the combination of a producer, wholesaler, retailer, and end consumer. The first channel is the longest because it includes all four: producer, wholesaler, retailer, and consumer.
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