Question

A Japanese mobile hand set manufacturing company plans to enter Indian markets.
The company has variety of handsets of various price ranges and features. It has
desired your services as a marketing consultant. It needs your advice on which
market segments it should target.
Case Study Review Questions:
a)Recommend suitable bases of market segmentation of Indian markets for mobile
handsets.
b) What promotional tools you would recommend to the Japanese company for Indian
markets for its mobile handsets

Answer 1

Answer:

I don't know what you want

Answer 2

Answer:

Japanese company entering Indian Markets with a variety of handsets of various price ranges and features, following will be my advise on market segments.

Explanation:

(a) The company could adopt following bases of market segmentation of Indian markets for mobile to understand the Indian Markets better.

• Psychographic Market segments (personality or lifestyle) and

• Benefit market (product features)

b) Promotional tools I would recommend to the Japanese company for Indian markets for its mobile handsets are:

• Advertising
• Personal Selling
• Publicity
• Internet Marketing
• Direct Marketing.