A Japanese mobile hand set manufacturing company plans to enter Indian markets.
The company has variety of handsets of various price ranges and features. It has
desired your services as a marketing consultant. It needs your advice on which
market segments it should target.
Case Study Review Questions:
a)Recommend suitable bases of market segmentation of Indian markets for mobile
handsets.
b) What promotional tools you would recommend to the Japanese company for Indian
markets for its mobile handsets
Answers
Answered by
9
Answer:
a. People in India need big phones which is like a status symbol and people need it affordable too.
It should be high tech and loaded features which can be suitable for Indian traditions
b. They can promote by giving ads in television and starting models can be very affordable and super stylish
Please mark my answer as brainliest
Thank you
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