Question

A large section of the young generation has become very materialistic and brand conscious write an article titled you are unique you may use the ideas given below create own style not to get carried away by branded products keep in mind affordability and culture

Answer 1

The smaller the region, the more homogenous a set of consumers. This means that the smaller the radius of a brand in terms of reach, the more common are its consumers in their tastes, needs, wants, desires, aspirations, up-bringing, cultural values and more.